Selected Work
Leadership through craft, systems, and strategy.
A selection of projects spanning from subscription design to interactive games, each rooted in a clear business challenge and user-centric approach.
Agentic Content Design Projects
I've experimented with agents to tackle some of content design's most stubborn problems: style guide governance, content system scaling, and localization efficiency. Versed in Claude Code and Cursor, I use these tools to supercharge my team and push the craft forward.
Global Accounts
I redesigned the end-to-end sign-in flow across 10+ Condé Nast brands and 6 markets. This resulted in a 500% increase in signed-in users and 6.3M new registered users across the globe.
Vogue Open Text Search
I led content design for Vogue's AI-powered image search — a technically-minded project that proves content design matters even when there's barely any text on the screen. The feature alone drove 17% of monthly paywall conversions and 70% of all app sessions.
Paywall Design
I crafted Vogue's first-ever digital paywall experience. I empathized with charging people money, so I had to balance a disruptive experience with the overarching business model. This new gated experience drove 61% of total site subscriptions.
Met Gala Voting Experience
I designed an interactive voting feature for the Met Gala red carpet. It was my first foray into game theory. Funny enough, it was also my last. It generated 2.9M votes and 27k registrations, which was 83% above our goal, without frustrating non-participating (no fun) readers.