Selected Work
Leadership through craft, systems, and strategy.
A selection of projects spanning content systems, subscription design, and interactive UX — each rooted in a clear business challenge and a user-first approach.
01
Global Accounts
Redesigning the end-to-end sign-in flow across 10+ Condé Nast brands — resulting in a 500% increase in signed-in users and 6.3M registered users globally. Content systems and design systems.
Condé Nast
Content Systems
02
Paywall Design
Crafting Vogue's first-ever digital paywall — balancing a disruptive business model shift with a user-centric approach that drove 61% of total site subscriptions.
Vogue
Strategy & Conversion
03
Met Gala Voting Experience
Designing an interactive voting feature for the Met Gala red carpet that generated 2.9M votes and 27k registrations — 83% above goal — without frustrating non-participating readers.
Vogue
UX & Engagement